Would KickStarter Works With Everyone?
Well that was the question that we asked three anime industry people during the last Anime Festival Asia 2012 at Singapore. This was in regards to the earlier news of Masaki Yuasa's decision to use crowdfunding, in this case KickStarter to fund his upcoming movie, Kick Heart. This was something quite new in the anime industry, and we were quite curious to heart other people's view about it, especially ones that are involved in the industry. And we have the perfect opportunity during AFA, as we asked this question to Shinichiro Watanabe, Kamiyama Kenji cialis generic as well as Tomohiko Ishii. So what was their answer? Read on
Shinichiro Watanabe is the most senior in regards towards working in the industry among the three people we interviewed. He has had a long career, working alongside the legendary Shoji Kawamori on Macross Plus as well as directing popular titles such as Cowboy Bebop and Samurai Champloo. And hence as expected he is much more traditional in his line of answer as well. While he realised that directors now have new avenues that they could turn to (in this case funding a project via fans), he is still much more comfortable with the traditional way of asking funding from corporate sponsors. It was quite expected tho that he does not really know much about Kick Starter in the first place, seeing that the news was quite new at the time.
Kamiyama Kenji and Tomohiko Ishii
Production IG's Kamiyama Kenji and Tomohiko Ishii both came down to Singapore to promote Production IG's feature length anime film, RE Cyborg 009 that was directed by Kamiyama-san and produced by Tomohiko-san. Interestingly Production IG is the studio behind the upcoming Kick Heart as well, which made it a much more relevant question to them as well. Both had a similar answer, and which made a lot of sense. As Kamiyama Kenji pointed out, Maasaki Yuasa is quite a well known director, and it has been quite a while since he has released anything, his last major project was the highly appraised Tatami Galaxy back in 2010. Hence a lot of people is actually looking forward to see him working on something new which would explain why Kick Heart garnered a lot of attention. This helped in reaching the funding's goal way before the time limit ended. Interesting enough, Ishii added that if a new, upcoming director would use the same tactic, it would be more towards impossible to gain the same success as Maasaki did with KickStarter. I mean, who would pay to see a work of an unknown director? Both of them being modest, says that they will never turn to crowdfunding due to the inability for them to guarantee that they would able to garner as much attention and funds as Maasaki-san did, altho we really doubt that.
When Kick Heart was first announced, it was hailed as a new start for the Japanese Animation Industry, how the traditional way can be changed. But now, we are not really convinced. Sure, you might see another studio or two flirting with crowdfunding again, but could they emulate the success that Kick Heart had? Or would the fans stop funding after the novelty factor of “This anime is funded by me!” ends? Time will tell
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